Teacher Resource Site
Results- Before and After
At the end of the work, we conducted a second high fidelity test revolved around taking real users through reality based tasks to identify whether they could successfully and intuitively navigate the new site based on the changes made.
Comparison between the older site and the new site revealed:
Comparison between the older site and the new site revealed:
- Customer satisfaction (SUS) of the site's usability increased by 42%.
- Customer task time improved by 38%.
- Customer success increased by 60%
Process and Methods
1. Requirements Gathering: though this site had been built and already been used, the site was unusable for many customers and
frustrating for others. We had to begin by challenging our
assumptions about whether we needed everything originally created on the first iteration. For that reason, we began by:
a. Having conversations with the editorial staff (who had originally envisioned the site) about the original vision and purpose of the site.
b. Reviewed all of the data from the previous iteration including online surveys, written surveys, site analytics and usability testing results
c. Conferred with sales team about what they knew/hearing customers were trying to DO (not wanted)
2. Identified "renewed" set of tasks/requirements: We removed 80% of the functionality of the 1st iteration and envisioned functionality that went deeper with the functionality on the 20% that was left.
3. Re-sketched paper prototype: of the elements as we now saw them.
4. Conducted rapid user testing with the paper-prototype of the new version.
5. Developer recreated site.
6. Usability Tested-2nd iteration of the site.
a. Having conversations with the editorial staff (who had originally envisioned the site) about the original vision and purpose of the site.
b. Reviewed all of the data from the previous iteration including online surveys, written surveys, site analytics and usability testing results
c. Conferred with sales team about what they knew/hearing customers were trying to DO (not wanted)
2. Identified "renewed" set of tasks/requirements: We removed 80% of the functionality of the 1st iteration and envisioned functionality that went deeper with the functionality on the 20% that was left.
3. Re-sketched paper prototype: of the elements as we now saw them.
4. Conducted rapid user testing with the paper-prototype of the new version.
5. Developer recreated site.
6. Usability Tested-2nd iteration of the site.